The Grosvenor House Apartments by Jumeirah Living – an extension of the Dubai-based Jumeirah Hotels and Resorts brand – opens its doors to the public last week. The apartments are the group’s first serviced residences in the UK and the second worldwide after the Jumeirah Living World Trade Centre Residence in Dubai. Luxury Travel Beat was there late last month to see how it measures up. We were not disappointed.
I’ve always been a great fan of the Jumeirah Hotel Group. In October last year, I had the honour of staying at the exquisite – if a tad over the top for my European sensibilities – Burj Al Arab hotel in Dubai. A month after that, yet another Jumeirah hotel, the then newly-opened Jumeirah Frankfurt hotel, was temporarily my home away from home. In keeping with the Jumeirah chain’s quest to reflect the culture in which their hotels are ensconced, the Jumeirah Frankfurt was a whole lot more understated, quietly excelling in state-of-the-art gadgets instead.
So having lived in London for close to three years, I was just as interested in seeing how well the newly-opened Jumeirah apartments would reflect its quintessentially English surroundings (Marble Arch, Hyde Park and Mayfair are all a stone’s throw away) as I was in seeing what the hotel has to offer. Located in the iconic Lutyens building on what is essentially London’s luxury hotel mile – Park Lane – I had read it comprises 133 apartments ranging from studios (of which there are 20, measuring between 34 and 64sqm), 64 one-bedroom residences, 37 two-bedroom residences) to five-bedroom penthouses measuring around 450sqm, and including private balconies running the length of the building with views over Park Lane and Mayfair, as well as the use of a self-drive Aston Martin Rapide house car.
When I arrive, I struggle a bit to find the entrance, and have to ask the bellhop at the neighbouring Grosvenor House Hotel, which no longer has any relation to the Grosvenor House Apartments. Soon enough though, I find out that entry to the apartments is via a discreet entrance on the corner of Park Lane and Mount Street, with a security desk on the ground floor. From here a lift takes guests up to the 2nd floor reception.
Check-in is swift and before long, I’m enroute to room 519 on the 5th floor, my home away from home for a day. This is when the excitement settles in. The first thing I notice is that the decor, very reminiscent of The Armani Hotel Dubai, is unashamedly masculine; dark wood floors, dark tailored wall panelling, tan leather sofas, and a predominantly grey and slate colour scheme. Although not a big fan of this, the apartment both looks and feels stylish, enhanced by high-end furniture and fittings.
All of the Grosvenor House Apartments are set up with the long-term guest in mind and as such include fully-fitted kitchens by luxury German kitchen manufacturer Poggenpohl (each containing gas hobs, an oven, a fridge, a dishwasher, a washing machine, Royal Doulton crockery and cutlery for four people, and a Nespresso coffee machine.)
So far, so good, but how do the sleeping quarters measure up? There are two bedrooms in this particular apartment. The same dark oak timber flooring provides a somber basis for the bedroom decor, which in residence 519 is a lot more understated than the living spaces. The are also two bathrooms in the residence, both of them large and well-appointed.
Other amenities include a full home-automation system which allows guests to control various aspects of the room(temperature, room mood settings, the opening and the closing of blinds, central heating, lights and ambiance) through a 42-inch plasma screen, 24-hour concierge, daily maid service, At Home Business Solutions, and 24 hour in-residence dining. The Atrium is also available for residents and their guests for informal all-day dining. Residents at Grosvenor House Apartments will also benefit from Jumeirah’s partnerships with leading Mayfair restaurants which will recreate their dining experience within the private residences themselves, as well as with the nearby Spa Illuminata, which will give guests the option of enjoying in-residence spa treatments.
Rates start from £450 per night for a studio apartment (with a minimum seven night-stay, and discounts for longer stays), up to £11,000 per night for the five-bedroom penthouse. For more information visit http://www.jumeirah.com/en/hotels-resorts/london/grosvenor-house-apartments/ .