Location: Very very central – it almost doesn’t get any more central than this – on Regent Street and a stone’s throw away from the hustle and bustle of Piccadilly Circus, Shaftesbury Avenue and its myriad of theatres, quirky Soho, Carnaby Street, Trafalgar Square and Oxford Circus. The perfect location for visitors who want to really feel the pulse of London.
Rooms: 160 contemporary guestrooms, including 54 suites and seven signature suites. Guest rooms are divided between Portland (with faux Portland stone on the walls) and Mansard (rooms in the eves with smooth oak on the walls). Decor-wise expect elements of art decor co-existing peacefully with a colourful, minimalist theme.
Room to book: The 291 sqm dome penthouse suite that has housed Miley Cyrus and a myriad of other celebrities in the course of the three years the hotel has been around – you know, if that’s the kind of splurge your wallet can stomach. The 32 sqm Superior Guestroom is the standard room equivalent at this hotel though, which for prime central location in London is quite spacious.
Standout feature: Rich, rich history dating back to the 1860s. Over the years it has been the hangout of choice for Oscar Wilde, Virginia Woolf and Muhammad Ali (during its reincarnation as the home of the National Sporting Club). Keep an eye out for the little ways the hotel pays homage to its rich history.
Who’ll fit right in: It’s safe to say that this won’t be your aunt Gertrude’s favourite hotel. It is diametrically opposed to the kind of grand dame decor you’d find at say The Dorchester a mile or so down the road. It feels young, accessible and exclusive all at the same time. The kind of place millenials and gen xers would find common ground. Perhaps even baby boomers who skew on the young side.
Other services and facilities: The usual restaurant, bars and lounges, a spa with a pool, gym with actual classes and events and wedding facilities.
The low-down: hotelcaferoyal.com 68 Regent Street, West End – Mayfair, London, W1B 4DY, England.
Price: Standard rooms start from £440 a night.