Location: On number 10 Berners street, a side street of what is arguably one of the world’s most famous broadways, Oxford Street. Which essentially means you’re just a hop, skip and a jump away from Oxford Circus and its myriad of shopping possibilities, the theatres on London’s West End and any of the dozens of world-class eateries in Mayfair.
Rooms: 173 rooms and suites, ranging in gradation from guest, superior and deluxe to a loft and a penthouse suite (pictured). Edition hotels are the luxury boutique arm of the Marriott brand – the world’s largest hotel brand – and as such tend to be smaller, more stylized and customised than your average Marriott hotel.
Other facilities: Berners Tavern Restaurant by Michelin starred Executive Chef Jason Atherton, 24-hour Room Service, concierge Service, twice daily housekeeping, complimentary high-speed WiFi access throughout the hotel, 24-hour fitness centre, executive boardroom, meeting room and private event space among other amenities.
Standout feature: Every Wednesday in August a selection of artists (including a house gospel choir!) will be performing from the hotel’s balcony which overlooks the grand lobby bar. London-based four piece Gengahar kicked off the music festival last Wednesday. This Wednesday (the 10th) brass group Brassroots will take to the balcony, followed by the House Gospel Choir next Wednesday ( the 17th) then ALA.NI on the 24th of August, before Deep Throat Choir conclude the festival on the 31st.
Who’ll fit right in: Anyone who likes the safety and expertise of a large hotel chain…in small doses. During my stay there I encountered people from all walks of life and demographic groups lounging in the lobby. You get the feeling that it’s an open and welcoming space for most.
The lowdown: Rates at The London EDITION start from £295 per room per night.